MARCUS GRÖNING

Varumärkesfilm LKQ Atracco

Ledarskapet är inte något man kan säga att man har, det får man genom handling. Inte genom att vara störst, bäst och vackrast – utan genom att vara mest taggad på den gemensamma uppgiften. Och det är ingen liten uppgift vi har. Vi har bestämt oss för att göra cirkularitet till en självklarhet, att förse marknadens med nästa generations bildelar. Dels för att det tar vårt företag vidare på resan mot framgång, men framförallt för att det är vad bilvärlden behöver och kräver.

Client: LKQ Atracco / CMO Marcus Gröning

Agency : Superstudio

This campaign has generated ZERO calls!

Together with my colleagues at Pulsen Group, we have taken out the campaign "Sweden's most unnecessary support line", an initiative by Pulsen Group in collaboration with Elitfotboll Dam.

The message has been reached by over 2.5 million people in Paid Social and YouTube during April-May 2023. The campaign has been supported by relevant influencers who created discussions in their own channels and landed on a nice engagement rate of over 4%
The message has been well spread and is highlighted by, for example Olof Lundh.

The campaign was created to put light on a problem that doesn't exist?! match fixing in Swedish women's football. By highlighting the problems with match fixing and how it destroys lives, careers and sports, we hope to help players who are exposed to pressure.

Creative Idea: Marcus Gröning / Bjarne Darvall

Starring: BK Häcken, Hammarby Fotboll och Linköping FC.

Digital strategy and media plan : Marcus Gröning

Webb: Lisa Björkquist

AD: Isabella Johansson

Producer: Mårthen Bergman

Video: Leo Raa

Photo: Carl Bengtsson Ferrufino, Niklas Holmberg

Stakeholder: Elitfotboll Dam / Thomas westerlund - Marknad & Kommunikation / Ligakoordinator

https://matchfixing.com

The campaign runs paid social and is based on us retrieving data dynamically in our creatives so that you are always met by An up-to-date communication based on today's electricity price part of Sweden you live in. This gives a daily value of how much you would save during the lifespan of the solar cells.

Campaign stats: In a very challenging market 2023, Hjältevadshus is growing both against the market but also in actual numbers. A new all time high was accomplished in terms of new leads during the camping.

Client: Hjältevadshus
Creative idea and go to market: Marcus Gröning
Art Director and Copy: Swedish marketing council

What:
After a long collab with the Swedish pod duo Alex & Sigge we wanted to make a grand finale and reach further than the Pod medium and make it an all-visible campaign.

How: Together with the duo we traveled back in time. We created pieces from their memory that have been a big part of their childhood in different ways and ended up with a collection of pieces and each one got a separate movie and a separate story and ended up in a +6 min final movie.

• 56% view through
• +1 000 000 views
• Google wrote a case about it - Read it here

A warm up Campaign in order to sell game shirts before the Euro 2021 champion.

Impressions: 2.246M
View through rate: 50.46
CPV: 0.15 SEK

The campaign is based on a number of movies in a "trailer format" where we get to follow the protagonist Max who, in a confused and semi-realistic state, does everything in its power to bring back his lost favorite pants.

The campaign was later nominated to the Epica Awards

The campaign was rolled out on television and cinema in the fall with a variety of films. In social media, you will also experience extended scenes for a deeper picture of the story. The movies were recorded in Austin, Texas.

Client: Stayhard / Marcus Gröning

Agency: Dear Friends & Shout

Kalle Breitholtz, Director
Martin Åkerhage, Director
Anna Sofia Mörck, Producer
Bad HERØ Productions
Chris Bourke, Photo
David Estrada, Line producer
Grade: Sebastian Guest
Post: Gangsters
Musik: Christian Olsson

What:
A collaboration between the two brands with focus on spreading the GORE-TEX word towards a younger audience.

How:
An Instagram and TikTok campaign with a high reach goal.
A number of creatives were produced in multiple languages – showing one man’s quite different way of getting fit for the Winter OIympics.

• +10.2 M Views
• Reposted by @9gag
• CPM cost 25,83

Creative Idea: Marcus Gröning / Daniel Hessel
Starring: Anthon Bosch

Stakeholder: Linus Hallberg, Account Marketing Specialist at GORE-TEX Brand.

Said By Linus Hallberg: In their brand-building marketing approach, Stayhard has captured our interest in the way they succeed in making advertising entertainment. Stayhard has dedicated followers and it was an easy choice to offer Stayhard a place as one of our selected brand partners both globally and locally.

What:
Stayhard have the best stretchy and comfortable pants in the whole world – but the world doesn’t know about it – how can we change that?

How: To really put this to the test and let everyone know, we had three stuntmen, known from e.g. Mortal Kombat and The Wolverine. movie, perform the ultimate live test.

• 38% view through
• +697% in sales vs previous month

Made to be made be Active - a new Active wear collection released FW21. The Release campaign was supported buy Society Icons.

Engagement rate 12.4%
Collection sold out in 8 days

Client Stayhard - Marcus Gröning
Campaign Images shot by Stefan Snyman / Superstudio
Post by Gabriele Greet / Superstudio

Svenska e-handelsaktören Stayhard lanserar en strikt limiterad kollektion i samarbete med mode-entreprenören och sneakerspecialisten Luke “Mook” Fracher. Tillsammans med Sean Wotherspoon och Chris Russow är Luke Fracher grundare till de amerikanska streetwear-resale-butikerna Round Two, som blivit ett världsfenomen för en hel generation buy-sell-trade konsumenter. I maj släpps kollektionen som tar Round Two’s hype till Sverige.

Vad / Mål:
Utbilda & Entusiasmera

Öppna en dörr och på ett enkelt sätt bjuda in till en värld många vill vara del av men få är en del av – “Scarcity” fenomenet av några av världens mest hypade sneakers och luxury street brands

Berätta en story, dela med oss av något vi kan och vet, utbilda kring Round Two och lyckas nå en känsla av att vår community känner sig enormt inspirerade av materialet och entusiasmerade av ett fenomen (En enormt hypad butik och värld)

· Spill over effekter i form av:
· Brand lift – ett riktigt ”håll käften” collab
· Brand credd
· “Wow” Jobbar Stayhard med en av världens mest hypade streetwear butiker i USA
· Inspirera till ”streetstyle”

· Vårt mål är att samarbetet skall lyftas på några av världens mest influerande streetwear community sajter så som: Hypebeast, Highs Nobiety etc.

Creative director / Idea / Project manager: Marcus Gröning

Photo / Video: Per Norberg

Edit: Gabriel Gezaw

Fashion book for the Designer collab Rasmus Wingårdh x Stayhard. 

Art director: Marcus Gröning

Stylist: Rasmus Wingårdh

Photo: Stefan Snyman

Model: Dylan Hasselbaink

Film: Glory days

H/M: Johanna Persson

Fashion Editorial shot in Barcelona with the model and influencer Brian Whitakker with over 900K followers on Instagram, for Stayhard Magazine.

Art director: Marcus Gröning

Stylist: Gorjan Lauseger

Photo: Stefan Snyman

Model: Brian Whitakker

Film: Dios Mio

DOP Per Norberg

H/M: Fazil.se

Fashion editorial shot under ground in Malmö / Sweden

Art director: Marcus Gröning

Stylist: Gorjan Lauseger & Victor Lacabanne

Photo: Stefan Snyman

Assisting: Linnea Jörgensen

Model: Adom Sly

H/M: Camilla Jönsson

Fashion Editorial shot in Olympic swim arena on Montjuic hills in Barcelona for Stayhard Magazine.

Art director: Marcus Gröning

Stylist: Gorjan Lauseger

Photo: Stefan Snyman

Assisting: Linnea Jörgensen

Model: Frederik W

Film: Dios Mio

H/M: Fazil.se

Fashion Editorial shot at at the Forum in Barcelona for Stayhard Magazine.

Art director: Marcus Gröning

Stylist: Gorjan Lauseger

Photo: Stefan Snyman

Retouch: Stefan Snyman

Model: Blake Hardy

H/M: Fazil.se

Fashion Editorial shot at the opera house in Oslo for Stayhard Magazine.

Art director: Marcus Gröning

Stylist: Marcus Gröning

Photo: Per Norberg

Retouch: Stefan Snyman

Model: Adom

H/M: Marthe Hesvik

Stayhard Magazine is printed in 50.000 copies. It contains 100 pages fashion and lifestyle and drops two times a year.

Art Director: Marcus Gröning

A campaign focused on modern streetwear and Gothenburg's new inspiring music scene fronted by four of the city's most colorful musicians; Skander, Ikhana, Bojou and the producer Nibla.

Art Director: Marcus Gröning

Photo: Stefan Snyman

Film/D.O.P: Per Norberg

Fashion Editorial shot in Barcelona for Stayhard Magazine

Art director: Marcus Gröning
Photo: Stefan Snyman
Film: Dios Mio & per Norberg
Stylist: Gorjan Lauseger
Model: Blake Hardy
H/M: Fazli
 

Documentary video shot at Nomad Café in Barcelona with the owner Jordi Mestre for Stayhard.

Art director / Script: Marcus Gröning

Film:Dios Mio

DOP: Per Norberg

Hugh work with the agency Dear Friends were I acted as Art director from there client side together with our marketing Manager Martin Lindegaard. 

A high summer campaign shot in Falsterbo - Sweden

Art director & producer: Marcus Gröning

Stylist: Gorjan Lauseger

Photo: Stefan Snyman

Model: Adom

H/M: Camilla Jönsson

Fashion editorial shot in Palm Springs for Stayhard Magazine 

Art Director: Marcus Gröning
Photo: Per Norberg
Retouch: Stefan Snyman
Styling: Dios Mio
Model: Blake Hardy

Fashion editorial shot north of Vancouver for Stayhard Magazine.

Art director: Marcus Gröning

Photo: Per Norberg

Styling: dios Mio

Film: Jimmy Svensson

Fashion documentary for Stayhard. Shot in Los Angeles / Highland Park / Chris Masons home

Art Director: Marcus Gröning
Photo: Per Norberg
Cinema Photo: Jimmy Svensson
Styling: Dios Mio
Starring: Christopher Mason

Fashion editorial for Stayahard.

Art director: Marcus Gröning
Photo: Stefan Snyman
Model: Dave Lilja
H/M: Mia Jocsimovic

The Swedish DJ Otto knows with over 280 million streams on Spotify. 
shot for the Cover story for Stayhard Magazine

Art Director:Marcus Gröning

Photo: Stefan Snyman

H/M Evelina Andersson 

Rebranding the brand.
This is mock-ups of the early mockups.

Art directors: Marcus Gröning and Ola Ahlberg

Agency Pitch for the agency S.O.L

Client: Bollebygdshus

Team: S.O.L
Web Art director: Marcus Gröning 

Stayhard magazine is printed in 50K copies.

Art director & Director: Marcus Gröning

External partner: Glory Days

Fashion editorial shot in Portland/Oregon for Stayhard.

Art Director: Marcus Gröning
Photo: Per Norberg
Cinema Photo: Jimmy Svensson
Styling: Dios Mio
Model: Damian Gilles


Fashion Editorial shot in Cape Town for Stayhard Magazine

Art Director: Marcus Gröning
Photo: Per Norberg & Stefan Snyman
Styling: Dios MIo
 

Look Book shot with the influencer Erik Forsgren.

Art Director / S tyling: Marcus Gröning
Photo: Stefan Snyman
H/M: Samira

Sneakers campaign shot at Spinneriet in Lindome 

Art director: Marcus Gröning

Photo: Bodil Berqvist

Fashion editorial shot in cape Town
 

Art Director: Marcus Gröning
Photo: Per Norberg
Styling: Dios Mio
Model: Brian Wobbe